Pillars

Do you suffer from a desire to be horizontal by 10 p.m.? Do the dark hours of the night feel like a time to lie in bed rather than seated at your desk?

You may be suffering from Rest Dependency. Millions of Americans lose 8 hours every night to this preventable disorder. Ask your doctor if Restempic may be right for you.

Zach Sumthing is very good at arranging true facts into narratives that produce false conclusions.

When Apex Pharmaceutical develops a drug that ends the need for sleep, Zach invents the disease that makes it prescribable.

He names it. He funds the research. He destroys the scientist who finds the brain damage—and he tells the story so well that the biggest fraud in pharmaceutical history feels like a public service.

Pillars is a story about the beliefs we are sold, the people who sell them, and the consequences we refuse to foresee. Zach is not a villain: He is a pharma marketing executive who happens to do his best work at night.