Common Chaos

Turn chaos into momentum with a practical guide to building a business that can absorb shocks, adapt quickly, and uncover opportunity when everyone else is panicking.

Supply chains are invisible until they fail. But tariffs, pandemics, natural disasters, labor shortages, rising costs, cyberattacks, and shifting customer behavior are not rare exceptions—they are a permanent feature of modern business. In Common Chaos, supply chain expert Kerim Kfuri shows leaders how to stop treating disruption as a threat to survival and start using it as a force for innovation, resilience, and growth.

Drawing on decades in global supply chain management, Kfuri offers an on-the-ground playbook for anticipating break points, strengthening operations, communicating through crisis, and knowing when to stay the course—or when to pivot. Through historical examples, modern case studies, and practical frameworks, readers will learn how to:

• Identify early warning signs before small disruptions cascade into full-blown crises
• Build risk control matrices for controllable disruptions and scenario plans for the uncontrollable
• Use the MORTC Framework to evaluate materials, output, resources, technology, and costs before making major operational changes
• Navigate tariffs through absorption, deferral, renegotiated terms, innovation, and relocation
• Strengthen communication with suppliers, partners, distributors, customers, and internal teams

From the Phoenicians and ancient Rome to Toyota, Lego, Tesla, KFC, Walmart, and modern tariff strategy, Common Chaos reveals why the companies that thrive are not the ones that avoid uncertainty. They are the ones prepared to bend without breaking, act before panic sets in, and find control in the chaos.