Positioning Advantage: How Growth-Oriented B2B Leaders Clarify Their Story to Strengthen Their Brand and Build Value

A Stronger Position for What Comes Next

Your company may have outgrown the story that once defined it.

New leadership, acquisitions, expanded capabilities, changing markets, and investor expectations can all reshape a business, while customers, employees, and partners continue to see an older version of it.

The Positioning Advantage is for CEOs, founders, and business leaders, especially those stepping into a new role or guiding an investor-backed B2B company through its next stage of growth.

Drawing on three decades of client work, Molly Rice and Andrew Slothower present a practical approach to positioning as a leadership discipline, not simply a marketing exercise. Readers will learn how to:

• Recognize when the company’s story no longer reflects the business
• Clarify what the company stands for, why it matters, and how it is different
• Align leadership, sales, marketing, and employees around a shared direction
• Build a market position that supports growth, change, and long-term value creation

For leaders navigating transformation, expansion, integration, or renewed ambition, The Positioning Advantage provides a clearer path from where the company has been to where it is ready to go.