Business by Design

BUILD A BUSINESS THAT RUNS WITHOUT YOU

Three out of four new businesses survive their first year. Fewer than half are still around after five. And of those that do survive, very few ever reach the point where they no longer need their founder.

Only three things ever kill a business: thin margins, poor reach, and weak demand. Stuart Wemyss and Mena Abraham have designed the VERT flywheel, a methodology for removing all three by strengthening four components in the right sequence:

Value: Create offers customers choose at your price, and keep choosing.

Engine: Build a system that turns demand into margin, reliably, without you.

Reach: Connect with the right customers, predictably, at a cost that works.

Team: Build the people and discipline that let the business run at scale.

Applying VERT will not just help your business survive. It will help you become one of the rare few whose business thrives with, or without, its founder in the room.

Business by Design is an invaluable business tool for start-ups, side-hustlers and entrepreneurs, and existing founder-led and family businesses, struggling to see beyond the day-to-day running of the business. The content is evergreen and written for a global audience. It will ensure you are one of those founders who succeeds in turning hard work into lasting wealth.

Stuart and Mena bring a combined 40 years of experience building and advising businesses and have put VERT to work in their own firm long before writing it down. Neither is dependent on being at their desk each day, which is precisely how they found the time to write this book.