{"product_id":"9798902681540","title":"Your Story Rules","description":"\u003cb\u003e\u003cstrong\u003eMost storytelling books teach you how to tell a story. This book teaches you how to discover the stories only you can tell.\u003c\/strong\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe stories that have the greatest impact usually aren’t the ones people expect. They’re not always the stories about your biggest accomplishment, highest title, or proudest achievement. They’re usually the moments that reveal something true about who you are. The challenge is knowing which moments those are and how to communicate them in a way that creates trust, connection, and action. And in an age where artificial intelligence can help anyone write, edit, and sound smarter, that distinction matters more than ever.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eYour Story Rules\u003c\/i\u003e, Hollywood writer, storytelling strategist, and UCLA MBA instructor Justin L. Sternberg shares the framework he pioneered and has taught to executives, entrepreneurs, students, and leaders around the world to help them identify the experiences that matter most and transform them into stories that create connection, credibility, and impact when it matters most.\u003cbr\u003e \u003cbr\u003e Drawing from twenty-five years in Hollywood writers’ rooms, business classrooms, executive coaching sessions, and thousands of story conversations, Sternberg reveals how to identify the moments that shaped you and transform them into stories that create connection, credibility, and impact.\u003cbr\u003e \u003cbr\u003e Inside, you’ll learn how to:\u003cbr\u003e \u003cul\u003e \u003cli\u003eIdentify the emotional destination of your story before you begin\u003c\/li\u003e \u003cli\u003eAnswer the four core questions that reveal what makes you unique\u003c\/li\u003e \u003cli\u003eUse the BEAT Framework—Before, Event, Adversity, Transformation—to shape memorable stories\u003c\/li\u003e \u003cli\u003eBuild story types for high-stakes moments, from interviews and pitches to leadership conversations and introductions\u003c\/li\u003e \u003cli\u003eTell authentic stories that land with the people who matter most\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eBlending practical frameworks, vivid examples, and guided exercises, \u003ci\u003eYour Story Rules\u003c\/i\u003e helps readers discover the stories hidden within their own experiences, shape them with intention, and communicate them with confidence. Because the most powerful story you’ll ever tell isn’t one you invent. It’s the one that helps others understand who you are, what you stand for, and why they should believe you.","brand":"Simon and Schuster","offers":[{"title":"Paperback \/ softback","offer_id":60093970448670,"sku":"9798902681540","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8436\/0222\/files\/9798902681540.jpg?v=1790859705","url":"https:\/\/shop.simonandschuster.com\/products\/9798902681540","provider":"Simon and Schuster","version":"1.0","type":"link"}