{"product_id":"9798891886872","title":"Authority Advantage Workbook: The Guide to Building Impact-Driven Thought Leadership in an AI World","description":"\u003cb\u003eSTOP BEING THE BEST-KEPT SECRET IN YOUR INDUSTRY.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Authority Advantage Workbook\u003c\/i\u003e is the hands-on companion to the landmark thought leadership guide by Advantage Media CEO Adam Witty and bestselling entrepreneur and marketing strategist Rusty Shelton. Where the original book gave you the blueprint, this workbook guides you to building one customized to you—with structured exercises, honest assessments, and a 90-day action plan tailored to your goals and schedule.\u003cbr\u003e\u003cbr\u003eYou'll work through:\u003cbr\u003e\u003cul\u003e \u003cli\u003eThe real cost of being invisible in your market\u003c\/li\u003e \u003cli\u003eAn personalized brand audit\u003c\/li\u003e \u003cli\u003eYour position on the Authority Matrix—and where you need to go\u003c\/li\u003e \u003cli\u003eA custom Master Authority Plan (MAP) built around your brand and business\u003c\/li\u003e \u003cli\u003eA content and media strategy that fits your time and resources\u003c\/li\u003e \u003cli\u003eA 90-day execution roadmap to build momentum now\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eDesigned for entrepreneurs, executives, and leaders who want to accelerate trust with prospects, talent and partners by positioning themselves as a thought leader with something to teach rather than an operator with something to sell, this workbook turns the Authority Advantage framework into a plan you can execute—starting today.","brand":"Simon and Schuster","offers":[{"title":"eBook","offer_id":60103687274782,"sku":"9798891886872","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8436\/0222\/files\/9798891886872.jpg?v=1790944165","url":"https:\/\/shop.simonandschuster.com\/products\/9798891886872","provider":"Simon and Schuster","version":"1.0","type":"link"}