{"product_id":"9798887505251","title":"Innovation Edge: How Large Companies Lose It and How to Get It Back","description":"\u003cb\u003e2025 Global Book Awards Silver Medalist in Strategic Business Planning\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe imperative to innovate is not just a goal but a survival strategy.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Innovation Edge\u003c\/i\u003e offers a compelling response to Peter Drucker's iconic challenge, providing a fresh, authoritative perspective on fostering substantial and sustainable innovation within large, mature organizations. Drawing on a distinguished fifty-year career, Merle Symes bridges the gap between traditional corporate management and groundbreaking innovation strategies.\u003cbr\u003e\u003cbr\u003eThis meticulously crafted guide delivers:\u003cbr\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eA radical rethink\u003c\/b\u003e of how innovation can be embedded in the very fabric of an organization\u003c\/li\u003e \u003cli\u003e \u003cb\u003eA manual for senior management teams\u003c\/b\u003e, underscoring the pivotal role these leaders play in instigating and nurturing an innovative culture.\u003c\/li\u003e \u003cli\u003e \u003cb\u003ePractical steps to shifting focus\u003c\/b\u003e from mere incremental improvements to pursuing strategic, radical innovations that have the potential to redefine industries and create new market paradigms.\u003c\/li\u003e \u003cli\u003eDeep dives into \u003cb\u003ethe foundational principles of innovation\u003c\/b\u003e, combining historical knowledge with contemporary case studies.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eThe book is not just about adopting new ideas but transforming the very ethos of an organization to continually breathe and live innovation. \u003ci\u003eThe Innovation Edge\u003c\/i\u003e is an essential read for those ready to forge a future where their companies don't just participate in the market but actively shape its evolution.","brand":"Simon and Schuster","offers":[{"title":"Hardback","offer_id":50734278344990,"sku":"9798887505251","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8436\/0222\/files\/9798887505251_55ab6f2d-097f-4648-80cd-d6fe4b0e4a34.jpg?v=1787067905","url":"https:\/\/shop.simonandschuster.com\/products\/9798887505251","provider":"Simon and Schuster","version":"1.0","type":"link"}