{"product_id":"9781922611574","title":"Black Belt","description":"Disillusioned with the four big Australian banks’ culture and strategy, Joseph Healy and David Hornery started thinking about a startup that would improve and disrupt the immovable banking sector. Although they were self-professed ‘no spring chickens’ who fell outside of the usual millennial startup entrepreneur demographic, they forged a plan to start a new bank that would service small and medium-sized businesses (a sector the big banks were neglecting) in a highly regulated industry monopolised by four of Australia’s biggest companies. Inspired by the Netflix mantra ‘that will never work’, Joseph and David founded Judo Bank in 2016. The name is a nod to the fact that in judo, the smaller, weaker person can overpower a stronger opponent through the efficient use of energy. In \u003ci\u003eBlack Belt\u003c\/i\u003e the authors share keys lessons from the Judo journey and their decades in business prior to the startup, including how to: Find and stick to your niche Act like a David and succeed as the underdog against Goliaths Be 100% clear on your purpose Continuously work on your culture. This is true masterclass in planning, launching and scaling a successful business against all odds. Follow their advice and you too could be a \u003ci\u003eBlack Belt\u003c\/i\u003e leader and entrepreneur.","brand":"Simon and Schuster","offers":[{"title":"eBook","offer_id":59879475904798,"sku":"9781922611574","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8436\/0222\/files\/9781922611574.jpg?v=1788930624","url":"https:\/\/shop.simonandschuster.com\/products\/9781922611574","provider":"Simon and Schuster","version":"1.0","type":"link"}