{"product_id":"9781637746936","title":"Blow Their Minds","description":"\u003cb\u003eBill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other wildly successful blockbuster restaurant franchises, shares his secret sauce for creating brands that flourish even in overcrowded industries and spaces.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWithin the fiercely competitive restaurant industry, Bill Phelps has a singular talent for identifying raw untapped potential and uses a unique formula to ensure success for any type of venture. Tackling today’s most pressing issues facing business owners, Phelps teaches seasoned and would-be entrepreneurs alike exactly how to implement his secret sauce and build truly mind-blowing franchises.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eIn \u003c\/b\u003e\u003cb\u003e\u003ci\u003eBlow Their Minds\u003c\/i\u003e, Phelps offers invaluable tough love to readers trying to break through an enormously difficult market via his seven universal principles, tackling questions such as:\u003c\/b\u003e\u003cbr\u003e \u003cul\u003e \u003cli aria-level=\"1\"\u003eHow do I know if my product or service concept is good enough?\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eHow do I choose and attract the best investors?\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eHow can I break through the noise of social media and go viral?\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eHow can my organization face crisis, be willing to shift gears on a dime, and still retain employees?\u003c\/li\u003e \u003cli aria-level=\"1\"\u003eHow do I wow customers over and over again?\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eDrawing from his remarkable experiences at Wetzel’s Pretzels, Blaze Pizza, and Dave’s Hot Chicken, Phelps provides actionable steps and insights on how he and other savvy entrepreneurs have made use of the seven principles and thrived despite storms beyond anyone’s control.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eBlow Their Minds\u003c\/i\u003e is an accessible, relatable guide to rising above your competitors. What’s more, it offers Phelps’s personal mantra that has set a high bar and paved the way for his uncanny success.","brand":"Simon and Schuster","offers":[{"title":"eBook","offer_id":59932226093342,"sku":"9781637746936","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8436\/0222\/files\/9781637746936.jpg?v=1789136468","url":"https:\/\/shop.simonandschuster.com\/products\/9781637746936","provider":"Simon and Schuster","version":"1.0","type":"link"}